looking to Elevate your business?
we bring visions to life.
Welcome to the art and science of branding
where innovation meets identity,
and your story finds its unparalleled expression.
Cameron Cruse
Founder & CEO
With The Refinery, she’s set out to refine brands, distilling their unique qualities into powerful, clear narratives that resonate with audiences and drive growth.
Cameron approaches branding like an artist—each brand she touches becomes a story that people want to be part of. She doesn’t just provide services or products- she builds movements that resonate. Her true gift lies in transforming businesses into relatable identities that make lasting connections. The ability to blend emotion, purpose, and strategy is what makes her branding unforgettable.
After building a nationally recognized, multi-seven figure brand from the ground up, the transition to starting The Refinery was a natural evolution, born out of her passion for storytelling and her expertise in crafting meaningful brands.
Cameron saw the opportunity to take what she had learned in building a purpose-driven company and apply it to a broader range of businesses.
A visionary entrepreneur, co-founder of R. Riveter, a company known for empowering military spouses through flexible, remote employment, and Founder & CEO of THE REFINERY.
awards + REcognition
2023 | Inducted into NC Women Business Owners Hall of Fame
2019 | Named top 25 people changing the future of retail by NRF
2018 | Named Apparel’s 30 under 30
2017 & 2018 | Inc 5000 - Top 500 fastest growing private companies - Two years in a row.
Delivered Keynotes & Workshops for
We forge ideas that don't just stand out – they resonate. At The Refinery, our work extends beyond ordinary. Join us on a journey where ideas are refined, brands are elevated, and possibilities are limitless.
